Beginning in the fall of 2011, I was part of the team at Tank Design that created a brand and website for ella health (ellahealth.com – launched spring, 2012) a company that has created mammography and bone density screening centers for women that offer a warmer, more comforting spa-like experience than your traditional screening center at a hospital or doctor's office. The challenge of the brief was to create a brand and website that balanced the medical aspect of the screening centers with the serene environment.