Volkswagen Malaysia wanted a microsite to create awareness about its range of 

Blue Motion technologies, eco-friendly vehicles and more importantly, its commitment to 

a better world.

We came up with a monkey.

But not just any monkey; we used Blü to get the message across in a fun and lighthearted manner that broke down behaviour-changing ideas into simple things anyone could do. 

Blü is now an international VW mascot!