The campaign to highlight the new Vintage sneaker collection was inspired by Robey's tennis heritage and its famous sense of style. It also laid out Robey's vision for the future of tennis sportswear. Still life photographer Wyne Veen created a whimsical series of photographs based on the culture and tradition of tennis. We used fullscreen artwork to show the complete collection tell the Robey story and illustrate the fun of the brand.
Sometimes it’s worth making every pixel count ;)
Robey Avantage Facebook game
Robey Avantage 'offline' game
Company
Made while working at Premium Inc
What SuperBruut did
Functional design
Graphic/visual design
Interactive design
Creative Direction
André Bouwman
Photography
Wyne Veen