Optimo Hats is one of the last remaining traditional, luxury hat shops in the world. They practice the craftsmanship and quality of a bygone era—handcrafting the materials, customizing the look and tayloring the fit for each and every customer. Their hats are celebrated by both locals and celebrities, and often appear in television and movies. We worked with Optimo to refine their identity, hat box packaging, and print and online materials, and we continue to maintain their brand.