Production: Watson.LA Los Angeles, USA.
Work: Lead Art Director + Senior designer
Client: Fox Searchlight
Work: Lead Art Director + Senior designer
Client: Fox Searchlight
My Role: I did the creative direction and site design, the mosaic design/concept, coming up with a unique interactive navigation system based on the original client proposal. Visitors to the site are greeted with a portrait of our titular lead character, Martha, her two dimensional image superimposed onto fragmented pieces. This image takes the form of a moving, dynamic interface, one transforming with the user’s participation.
Other Credits:
Creative Director: Fernando Ramirez
Producer: Tracy Robinson
Other Credits:
Creative Director: Fernando Ramirez
Producer: Tracy Robinson
Website: www.iamateacherandaleader.com
AwardsDaily Press Release
"It’s an effective interactive metaphor for the journey of discovery the film itself will take. The official site does a fine job preparing us with clues to help unlock her disturbing mental breakdown and equally troubling reconstruction.
— Awards Daily
Awards & Publications:
The Webby Awards Honorees 2012
The FWA Award, Nov 22nd 2011
Adobe - Site Of The Day October, 2011
