Kicking A$$ Since 1986
Acting as design lead for the Journeys Footwear web-store 2012 re-design with the award-winning Virid team. Includes (2) stand-alone webstores, one for desktop, one for mobile. From Conceptual Advertising to SoundBites, I contributed to delivering over 40 pages and 20 edge-case scenarios for this re-design package.
Looking to compete directly with Karmaloop, Tilly's, Shoebacca and AmericanEagle, the latest iteration of the Journeys webstore was to also live happily on (most) tablet devices. While the original framework was based on a fixed-width, 4 column layout, the overall site fits all primary devices and aspect ratios 940px and higher. This was also to include their sister sites - Shi by Journeys and UndergroundStation.
