The ask from Cub Cadet was to create an online experience that was as innovative and engaging as the products themselves. Our team took a deep dive into the mindset of the target audience—savvy residential and professional lawn care enthusiasts who care more about results than brand names— and created a clean, knowledge-packed, intuitive-to-navigate website that highlighted the products innovative features and performance while remaining true to the brand. I was instrumental in creative ideation, GUI design, site design, widget design, production and QA.