Canadian Webcasting Network (CWN) is a product company and a spin-off from a services company that pioneered webscasting…they were there at the beginning. Over the years, they developed a number of technologies and processes that improved their service offering…these are now a productized suite ready for sales to companies that want to add this new medium to their mix.

We started at the beginning…a brand strategy resulting in a new name, a new identity and visual standards. We then applied these findings to website planning, design and coordination of development. We also developed branded graphics for the video player that allows for easy customization by the end customer.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Multi-screen design

IMPLEMENTATION:
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping