Campbell's Corporate Website Redesign
THE ASK
Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website.
THE ANSWER
The previous website was outdated and restrictive when it came to adding and changing content. The new site, built on a custom CMS, was redesigned and re-architected from the ground up to emphasize the community and nutritional initiatives of Campbell's Canada, alongside product and brand information.
The new site makes use of prominent imagery, an all-new typographic system, and a clean, modern approach to informational and visual design geared towards desktops and devices.
The site lives at campbellsoup.ca
CREATIVE TEAM
Jon Webber, Dave Stevenson — Creative Directors
Jonathan Weiss — Senior Copywriter
Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website.
THE ANSWER
The previous website was outdated and restrictive when it came to adding and changing content. The new site, built on a custom CMS, was redesigned and re-architected from the ground up to emphasize the community and nutritional initiatives of Campbell's Canada, alongside product and brand information.
The new site makes use of prominent imagery, an all-new typographic system, and a clean, modern approach to informational and visual design geared towards desktops and devices.
The site lives at campbellsoup.ca
CREATIVE TEAM
Jon Webber, Dave Stevenson — Creative Directors
Jonathan Weiss — Senior Copywriter
