Adidas Y-3 Reflections, Spring/Summer Update
Client: Adidas Y-3 | Agency: Neue Digitale Razorfish | My role: Art Director
Create an online campaign for the Fall/Winter Collection 2006/07 of the luxury fashion label Y-3. The goal: a product focused brand experience that exceeds the expectations of the demanding target group as well as what Neue Digitale has done for the brand so far.
http://www.neue-digitale.de/projects/y-3_ss2007/
Client: Adidas Y-3 | Agency: Neue Digitale Razorfish | My role: Art Director
Create an online campaign for the Fall/Winter Collection 2006/07 of the luxury fashion label Y-3. The goal: a product focused brand experience that exceeds the expectations of the demanding target group as well as what Neue Digitale has done for the brand so far.
http://www.neue-digitale.de/projects/y-3_ss2007/
Awards: ADC Germany 2007: Bronze, ADC New York 2007: Merit, Cresta 2007: Gold, D&AD Award 2007: Silver, Golden Award of Montreux 2007: Gold, Golden Drum Award 2007: Shortlist, IF communication design 2007: Gold, LAUS Award 2007: Gold, NY Festivals 2007: Silver, Online Star 2007: Bronze, The Cup 2007: Winner
"ADIDAS SPORT STYLE Y-3 REFLECTIONS MAILSHOT"
