Origin brings an entire universe of gaming into a single, convenient application. Downloads are streamlined for quick and easy installation, and you can securely purchase and play your favorite games any time and any place you want. You can even chat with your friends right from the Origin application while you play. New features recently added to Origin include live streaming demos, free-to-play games, and a beta cloud storage feature. This feature allows you to save your progress online, then pick up where you left off from any Origin-enabled PC. For gamers on the go, Origin services are also available on your mobile device!

Origin is now expanding to offer top PC game titles from some of the world’s best video game publishers, giving you even more access to the latest and greatest in gaming content. 

Origin Store experience main objective, and a clean creative concept the critical first step.