Lebara
Creative direction, Mentoring and Art Directing the photo shoot in South Africa
Creative direction, Mentoring and Art Directing the photo shoot in South Africa
I inherited this project mid design. I took on an oversight and direction role to mentor the senior designer through the project. They had not previously been client facing, so I assisted them in taking a step up role. The concept of story teling had already been sold to the client but I worked with a copywriter to come up with some further stories, which would translate across all their global regions. In order to complete these stories we did a photo shoot with Photographer Josh Cole. It was predominantly shot in South Africa and SE Asia. I went along to Art Direct the South Africa leg.
