The first online store for one of the biggest premium fashion brands worldwide involves the user in an high class concept of product presentation. The presentation of the products corresponds with the premium attitude of the brands window and shop concepts. The online store design goes hand in hand with the store concepts of HUGO BOSS and displays the user a kind of virtual showroom. Reduced design and state of the art model and product photography underlines the orientation of the brand. Personal MyAccount Services, 360° product views, fullscreen detailviews, shop the campaign, innovative teaser and newsletter concepts and a virtual dressing room complete the online shopping experience.

Agency: Werbewelt AG

Creative Director: Bastian Pristl, Tobias Ulmer

Art Director: Benny Wörner

Key Account: Orlando Noor