Nike Show Your Five
The brief was to engage with the UK's 5-a-side footballers and talk specifically to young
urban players.
Show Your Five took its inspiration from UK's modern surveillance society and the extent which teenagers daily lives are captured on film. We turned CCTV from spy spotlight, converted 'hoodies' to heroes, and celebrated grassroots inner-city football as a legitimate sport of champions.
Role Online Experience, Senior Designer
Art director Andrew Tuffs, AKQA
The brief was to engage with the UK's 5-a-side footballers and talk specifically to young
urban players.
Show Your Five took its inspiration from UK's modern surveillance society and the extent which teenagers daily lives are captured on film. We turned CCTV from spy spotlight, converted 'hoodies' to heroes, and celebrated grassroots inner-city football as a legitimate sport of champions.
Role Online Experience, Senior Designer
Art director Andrew Tuffs, AKQA
